Sulwhasoo First Care Activating Serum EX - 20th Anniversary Limited Edition, 120ml
Pursuing ideal beauty with Sulwhasoo
Delivering a message of harmony and balance, we celebrate the 20th anniversary of First Care Activating Serum with Sulwhasoo’s signature plum blossom pattern as the motif of our Limited Edition.
The signature look of the blossom-patterned door is inspired by the floral walls that surrounded the residences of royal women in Korean palaces, and the blossom-patterned doors found in traditional temples. Together, they symbolize Sulwhasoo’s subtle elegance. Balancing the beautiful curves and straight lines together with the harmony of the non-existent six-petal flowers symbolizes the ideal beauty that Sulwhasoo pursues.
JAUM Balancing Complex™ fights off signs of aging
JAUM Balancing Complex™ is made with a meticulous, 18-hour process. It involves five optimal ingredients, discovered through extensive research and testing of over 3,000 Korean herbal medicinal ingredients found in ancient Asian texts.
By hydrating and balancing your skin, this serum generates the glowing radiance of healthy skin
The new JAUM Balancing Complex™, now 180 percent more concentrated than before, improves your skin’s complexion by caring for the signs of aging, giving you a healthier looking glow.
Applied directly after cleansing, our boosting serum enhances your next steps
As the first step after cleansing, our serum helps balance your skin and boost the absorption and effectiveness of any treatments used after it. Especially suitable for sensitive skin, the formula is designed to protect delicate skin types.