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It is the name of a human's temperature, a live temperature. The name that makes the skin to breathe with its feature of Mother Nature. The brand name Sum37 is a combination of breath, which is the most basic and important feature of a live organism and the temperature of life 37˚, meaning the life itself. It is high technical and naturally fermented cosmetics which makes the skin breathe alive. It enhances the human skin's vitality and makes it pure with long living life energy itself. Something that is important is not earned easily. It needs a long time and process to produce naturally fermented cosmetics Sum37˚, which presents a surprising change to the skin with its alive energy of life, but diverse leavens that can't be earned from mankind’s technology enhances the skin's vitality and purifies the skin to a clearer level.