Sulwhasoo: The harmonious taming of the skin which finds you the healthiness of the skin itself. From 1967 Amore Pacific has researched aesthetic treatment based on oriental medicine. In 1973, Amore Pacific released the Korea’s first cosmetics to contain a ginseng saponin substance. Amore Pacific is Korea’s representing brand, which made numerous researches until today to tame skin troubles.
SU:M37: is naturally fermented cosmetics containing vitality of the nature as it is. A deeper mystery that cannot be explained with human dedication and science alone is hidden in the process of changing the intrinsic healthy energy of plants to be optimized for the skin.
The History of Whoo: is a global cosmetic brand, well-loved not only in Korea, but also in China, Japan, Taiwan, Hong Kong, and the United States. Traditional Korean royal culture is revived with modern science to create the most precious aesthetic beauty. Products of the brand is designed to convey modern cosmetic virtues while embodying regal beauty and royal court mystique with the line of Oriental beauty.